"With glowing hearts…."
That’s the slogan of the Vancouver Olympic Games which is from a line in Canada’s National Anthem
A man I know, an accountant by trade and excellent musician, has a very unique way of looking at the world and wrote this in an email:
Another fascinating aspect of the marketing of the games are the spiritual hooks in the [sloganeering]. The current games use "With glowing hearts…". I thought "exploding hearts" would be more apt, considering McDonald’s and Coca-Cola are the official food providers.
Love it!
